Gunawan Jusuf, Leader and Sugar Executive

From his vaunted position as leader of the Sugar Group Companies, Gunawan Jusuf has helped to create enormous growth in a number of very important sugar-based products throughout Indonesia. Of course, none is a bigger hit than Gulaku, a premium, commercial, refined sugar product that have grown and transformed into a household name throughout the country. There are many other products coming out of the Sugar Group, that Gunawan Jusuf has nurtured into marketing success, as well. In fact, when you examine his business background closely, this fine executive seems to understand better than most just how important and critical natural resources can be.

It was this understanding that led to Gunawan Jusuf publishing a book entitled “Blue Gold.” In that book, he  discusses in great detail the relative scarcity and the high value of water as our most important and precious commodity. He notes that water it not just a crucial element in every living creature, including humans and animals, but it is also extremely important to the business community, specially his. As the Chief Executive Officer (CEO) of the Sugar Group Companies, Gunawan Jusuf understands that his business is not sustainable without a steady supply of water to grow the sugar cane.

The Sugar Group Companies is not actually a single company, but rather a collection of independent companies that grow and refine sugar at plantations all over Indonesia, which they use to create many popular sugar products. In addition to the plantations, Gunawan Jusuf must also coordinate the activities of a dozen or so offices all over the country. He must also get the different companies to work together for the same purpose.