Gunawan Jusuf’s Mission to Raise Awareness About Water Scarcity

Gunawan Jusuf is not just a business leader; he is also a passionate advocate for environmental sustainability. This dedication is showcased in his book, Blue Gold, where he delves into the critical issue of water scarcity. Jusuf emphasizes the importance of water not only for sustaining life but also as a vital resource for industries like his own, which depend heavily on water for production.

In Blue Gold, Jusuf argues that water, the planet’s most precious resource, is under threat and must be preserved. His message is clear: water conservation is not just a moral obligation but also an economic necessity, particularly for businesses that rely on it to function.