Gunawan Jusuf’s Blue Gold: A Blueprint for Water Preservation

In 2016, Gunawan Jusuf, the CEO of Sugar Group Companies, published Blue Gold: Source of Life, a compelling call to address Indonesia’s water scarcity crisis. This 176-page book, enriched with nearly 100 images and over a dozen tables, underscores the urgent need for better water management. Jusuf, a Universitas Gadjah Mada alumnus, draws on his deep experience in the sugar industry to highlight how poor government policies and resource mismanagement threaten Indonesia’s water supply. His insights, grounded in the realities of sugarcane production, reveal the broader implications for communities and industries.

Blue Gold doesn’t just diagnose the problem—it proposes actionable solutions. Jusuf advocates for robust government regulations, corporate accountability, and grassroots conservation initiatives. His practical recommendations, informed by industry expertise and extensive research, offer a clear path toward sustainability. By emphasizing water as the “source of life,” he urges stakeholders to act swiftly to protect this vital resource.

As the leader of Sugar Group Companies, Jusuf oversees subsidiaries like PT Sweet Indolampung and PT Gula Putih Mataram, ensuring the production of high-quality sugar products like Gulaku. His ability to blend business acumen with environmental advocacy makes Blue Gold a must-read for anyone committed to Indonesia’s sustainable future.